What a support conversation really costs.
The cost of a conversation is the agent time it takes, priced at what that time costs you. Three things push it up beyond the hourly wage: employer overhead such as taxes and benefits, the share of paid time agents cannot spend in conversations, and how long each conversation takes. The calculator includes all three.
US customer service representatives earned a median of $21.53 an hour in May 2025, according to the Bureau of Labor Statistics. With 25% overhead and 75% of paid time on conversations, a six-minute conversation costs around $3.59 in staff time.
How AI chatbots are priced.
Many AI support agents now charge for outcomes. Intercom's Fin, for example, is published at $0.99 per resolved conversation. Others sell monthly plans with a set number of AI replies, or charge per agent seat with AI included. The calculator uses a price per resolution plus an optional monthly platform fee, which covers most of these models.
How the calculator works.
- Team only = conversations × handle time ÷ utilization × loaded hourly cost.
- AI chatbot = platform fee + conversations the AI resolves × price per resolution.
- Team for the rest = conversations the AI does not resolve, priced the same way as team only.
- Hours freed = resolved conversations × agent hours each would have taken.
The AI resolution rate is your estimate, not a published figure: it varies more than any other input. Start low, then use the rate from a real trial on your own conversations.
Before you choose a chatbot.
- Check how the vendor defines a resolution, and whether hand-offs to a person are billed.
- Make sure it answers only from your approved content and hands over cleanly when unsure.
- Ask where conversation data is stored and whether it is used to train models.
- Measure customer satisfaction on AI-resolved conversations, not only cost.
Thinking of building your own? The chatbot cost estimator compares a subscription with a custom build. For phone calls instead of chat, use the AI receptionist cost calculator.